This call-to-action email and intranet announcement invited staff's comments to the company's external radio campaign. Written to brief for multinational mining comapny Anglo American, it outlined the basic themes of the campaign and communicated an aspect of the company's corporate social investment for staff who may not listen to the actual ads.
"Taking a journey with the power of radio.
Anglo American South Africa’s new radio advertising campaign has recently aired across radiio stations in nine official languages.
The concept behind our campaign is to share real stories about how one step leads to another; about how a life’s ambition – a dream – is a journey.
Our stories are about how Anglo American, through education, creates shared value, which contributes to South Africa. We believe that education is the first step in a greater journey. By ‘eduaction’ we mean skills transfer in all it’s forms, be it basic or tertiary education, youth development, personal development, training, expereince sharing and learnerships.
Education is one of ourr biggest areas of social investment, because we believe it makes a real, and sustainable difference in our country.
Listen to the ads by clicking here. We would like to know what you think of the campaign so please give us your comments.